Senior Product Designer for complex digital journeys.

I help teams turn messy customer journeys, business requirements and product ideas into clearer UX strategy, prototypes and delivery-ready digital experiences.

Explore selected work
20%

acquisition uplift after clarifying speed and pricing in the send flow.

Remitly
1,000+

screens unified through a legal SaaS dashboard and design system.

Freshfields

Clarity where products get complicated.

I work through the messy middle: customer needs, product strategy, commercial pressure and build constraints.

View all services

Product design

UX and UI for critical journeys, new products and maturing platforms.

Complex journeys

Payments, onboarding, operational workflows and regulated product decisions.

Design systems

Tokens, components and practical patterns that help teams ship consistently.

AI product UX

Human-centred workflows for trust, control, feedback and unfamiliar technology.

Trusted for structure, pace and judgement.

All testimonials
Rajiv Iyer Funding Circle
“Graham brought strong product judgement at a critical point for the FlexiPay mobile app. He balanced design quality, technical feasibility, and delivery constraints, helping us align mobile and web experiences while driving real usage. His work contributed directly to increased mobile transactions and gave the team a solid foundation to build on.”
View project
Konstantinos Pendelis Remitly Send Flow
“It’s been a pleasure working with Graham over the past 14 months. He brings strong product thinking and an exceptional ability to simplify complex journeys without losing critical detail. Graham consistently delivers thoughtful, user-centred solutions and works seamlessly with product and engineering teams.”
View project

Project video