A product designer who likes the complicated bit.
I’m a Senior Product Designer based in Gerrards Cross, working across complex product journeys, operational UX, regulated environments and enterprise systems.
Over the last 15+ years I’ve worked across startups, agencies and enterprise organisations, helping teams make difficult product work easier to understand, test and ship.
My work often sits between product strategy, UX and delivery. I embed closely with founders, product teams and engineering to shape practical digital experiences that can survive real-world constraints.
I’m especially useful where journeys are dense, requirements are still moving, or the team needs design judgement across product, system and commercial decisions.
Product & UX
- End-to-end product design
- Complex flow design
- Mobile-first and responsive UX
- User testing and validation
- Behavioural design and optimisation
Systems & scale
- Design systems and component libraries
- Patterns across large product surfaces
- MVP pragmatism with long-term scale
- Cross-platform consistency
Collaboration
- Embedded product team delivery
- Ambiguity into shippable solutions
- Founder-level ownership
- Commercially aware decisions
Outside work I’m a father, committed rower and regular cyclist, usually spending weekends outdoors across the Chilterns with my family and dog, Lady. I’ve completed more than two million metres on my Hydrow and ride London to Brighton for the British Heart Foundation each year.