Launching a scalable rewards MVP with clarity and speed
“Graham would be a great asset to any team. He works effectively both independently and within cross-functional teams across multiple projects. He has a strong natural ability across design, development, and implementation. While working on Wuntu, Graham elevated the product experience by introducing new card designs that improved engagement, consistently placing the customer at the centre of his decision-making.”
Overview
A quick read on the brief.
Senior Product Designer leading UX/UI for Wuntu’s first Rewards MVP.
Introducing rewards in a way that was immediately clear, engaging, and technically feasible.
Reducing cognitive load while supporting multiple reward mechanics within MVP constraints.
A successful MVP release with improved usability, positive feedback, and a scalable foundation.
My role
I was the Senior Product Designer on the first MVP release of Three’s Wuntu Rewards app. My focus was on shaping the end-to-end user experience, refining the interface, and ensuring the product was intuitive, engaging, and technically feasible for launch.
Designing real-world rewards users actually redeem
Problem
The initial MVP needed to introduce value quickly while remaining simple enough for broad adoption. Users had to understand rewards, offers, and entry mechanics with minimal friction, while the product team needed a design that could flex around technical constraints and evolve post-launch.
Making rewards clear, time-bound, and actionable
Challenges
The project required balancing user clarity, speed of delivery, and engineering constraints: - Complex reward mechanics Offers, prize draws, wallet saves, and notifications needed to feel cohesive rather than fragmented. - Cognitive load Information had to be presented in a way that was instantly understandable, particularly for first-time users. - Technical constraints The MVP needed to remain lightweight, requiring close collaboration with developers to prioritise simplicity without diluting the experience.
Supporting multiple reward mechanics within one experience
Collaborative Offers
Wuntu - Offer Gamification
Wuntu - Offers Poll
Outcome
The collaborative, insight-led design process resulted in a successful MVP release with positive user feedback and improved adoption metrics.
Faster validation of the core rewards proposition - 2× improvement in onboarding completion through simplified flows - Clearer insight into what users actually valued before scaling - Reduced wasted development by testing assumptions early
Designing for ongoing engagement, not one-off launches
